视觉传播设计与制作专业简介 A Brief Introduction to Marine Engineering Technology 一.专业名称 Program Title 视觉传播设计与制作 Visual communication design and production 二.专业培养目标 Objective of the Program 培养掌握系统的视觉传播设计与制作专业理论知识和技能，具备先进的设计思想、丰富的创意思维和艺术表现能力，熟练运用计算机和多媒体技术，能在印刷出版、数字媒体、影视传媒等行业，应用新媒体创作工具从事平面媒体设计、网络媒体设计、数码音视频制作等方面工作的高级应用型专门人才。 Master training system design and production of visualcommunication theory of professional knowledge and skills, withadvanced design ideas, creative thinking and artistic performanceability, skilled use of computer and multimedia technology inprinting and publishing, digital media, television media and otherindustries, senior applied talents engaged in graphic media design,network media design digital audio and video production, such asthe work of the application of new media authoring tools. 三.学制 Duration 3年 Three years 四.专业核心课程 Core Courses 设计软件（photoshop） Design software (Photoshop) 标志设计 Logo design 平面广告设计Print advertisement design 包装设计 Packing design 影视广告设计 Film and television advertisement design 五.专业核心技能 Core Professional Skills 1.具有一般艺术设计专业的审美能力，具有对于艺术设计方案有一定的分析能力，有基础的设计思维与设计发散的能力。 1. With the general art design professional aesthetic ability, withthe art design program has a certain analytical ability, basicdesign thinking and design ability to diverge. 2.培养学生灵活运用所学知识分析和解决实际问题能力，使其能胜任艺术设计产业链和职业岗位群各类设计及制作等岗位的工作。 2. Train students to flexibly use the knowledge to analyze andsolve practical problems ability, so that they can be competent forart design industry chain and professional post groups of variousdesign and production jobs.
